"From filling soda cups at 17 to building multi-million dollar brands — 20+ years of turning ideas into marketable, scalable realities."
Suleiman (Sam) Fakhoury is the founder and CEO of Brand Expand, a branding and digital marketing agency based in Lebanon. With over 20 years of hands-on experience in branding, marketing, creative direction, product development, and AI, Sam has helped 150+ clients across F&B, banking, retail, fashion, and technology build competitive identities and launch successful campaigns. He founded Brand Expand in 2016 after a career spanning Oman and Lebanon, including co-founding ADvance Marketing in Muscat and managing creative studios for international agencies. Sam is also the founder of ZAMEEL.AI, the world’s first Arabic-first AI platform for SMEs, and Crazy Lens, an AI photo and video generation platform. His client work generated a documented 128% average year-one revenue boost, and he has optimized marketing budgets by up to 45% while increasing output. He is a published author of The Fashion Marketing Blueprint and a three-time award winner in web design and photography.
Qualifications:
Oman Web Award 2007
Best Web Innovation — Regional recognition for self-taught web design excellence.
Pan Arab Web Award 2008
Website of the Year — Pan-Arab recognition across the MENA digital landscape.
Jounieh Festival Award 2016
Photography Award — Commercial and events photography recognized at Lebanon's Jounieh International Festival.
Experiences:
Brand Expand — Founder & CEO (2016–Present)
Built a full-service branding and digital marketing agency serving 150+ clients across Lebanon and the Middle East. Services span brand identity, web design, SEO, AI automation, social media, and content production. Delivered 150+ campaigns across F&B, banking, retail, fashion, and events.
AI Ads Creator — Dog Cat and Mouse Agency, UK (November 2025)
Subcontracted AI creative production for UK television broadcasts. Produced AI-generated ad campaigns for Secret Escapes and Honest Mobile — converting director storyboards into animated scenes with AI-engineered prompts, SFX, VFX, and color grading.
Founder — ZAMEEL.AI (2023–Present)
Built the world’s first Arabic-first AI SaaS platform, simplifying AI integration for Arabic-speaking SMEs. Led UI/UX, backend architecture, content tools, and business automation features.
Brand Developer — Arak Blanka (2021)
Conceptualized and launched the world’s first luxury arak brand in porcelain vessels. Now valued at $2M+ from a $6,000 starting investment.
Earlier Career (2006–2016)
Executive Sales Manager at Napco/Fairtrade Oman (Carrefour, Spinneys, LuLu). Studio Manager at Talks International Oman. Co-Founder and Marketing Manager at ADvance Marketing Oman. Award-winning freelance photographer across Lebanon and the region (2013–2018).
- Founded Brand Expand in 2016 — 150+ clients served across Lebanon & the Middle East
- Built ZAMEEL.AI — the world's first Arabic-first AI platform for SMEs
- Created Arak Blanka — world's first luxury arak brand, now valued at $2M+ from a $6K start
- AI Ads Producer for UK TV — campaigns broadcast for Secret Escapes & Honest Mobile (2025)
- Generated 128% average year-one revenue boost for clients through custom strategies
- Launched 150+ marketing campaigns across F&B, banking, retail, fashion, and events